Hey Meta

Troubleshooting guide

LinkedIn link preview not showing?

LinkedIn builds a post’s link card from four Open Graph tags. If one is missing, the image is too small or LinkedIn can’t download it, the card loses its image or shows the wrong text. Here’s what to check, based on LinkedIn’s own requirements.

The check opens on the LinkedIn preview and flags missing tags and images smaller than 1200×630.

What LinkedIn needs

Tags
og:title, og:image, og:description and og:url
Image
At least 1200×627, ratio 1.91:1, up to 5 MB
Small images
Under 401 px wide, shown as a thumbnail
Refresh
Post Inspector fetches the page again
From LinkedIn Help ↗

Common causes and fixes

  1. 1

    A required tag is missing

    LinkedIn lists og:title, og:image, og:description and og:url as the tags that must exist. Without them the card can show the wrong text or no image at all.

    Fix: Check your page to see which tags it has, then copy the generated code into your <head>.

  2. 2

    The image is smaller than 1200×627

    That’s LinkedIn’s minimum for the large card. Images under 401 px wide are shown as a small thumbnail beside the text.

    Fix: Use a 1200×630 image. The OG image generator makes one in your browser.

  3. 3

    The image is over 5 MB

    LinkedIn’s maximum file size for the image is 5 MB. Uncompressed PNGs and camera photos can go over it.

    Fix: Save the image as a JPG, which keeps a 1200×630 image well under the limit.

  4. 4

    The image size isn’t declared

    Developers report that without og:image:width and og:image:height, LinkedIn may skip the image when a link is first shared.

    Fix: Add both tags. Hey Meta’s generated code includes them when it can measure your image.

  5. 5

    LinkedIn can’t download the image

    LinkedIn notes that a site can block it from pulling the image, or that the image may sit in a protected directory. Bot protection that blocks LinkedInBot has the same effect.

    Fix: Open the image address in a private window to confirm it’s public, and let LinkedInBot through your bot protection.

  6. 6

    LinkedIn is showing an old version

    LinkedIn keeps the preview it fetched earlier, so fixes don’t show up on their own right away.

    Fix: Paste the address into Post Inspector, which fetches the page again.

Still seeing the old preview?

Paste your address into Post Inspector and run it. LinkedIn fetches the page again, and new posts use the updated card.

Open Post Inspector ↗

More guides

WhatsApp link preview not showing? Slack link preview not showing? Link preview cheat sheet for every platform